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Hello Miva community!

We are Hivewyre, an online ecommerce data co-op in Scottsdale, Arizona, and we have developed a brand new free analytics tool called Market Insights for Miva. What our anlaytics tool does, which is unique from any other analytics tool out in the market today (paid or free), is compare your site's performance to sites likes yours in one easy to understand dashboard.

Wouldn't it be cool to...

  • See if your average sales order is good for your online retail segment?
  • Know the percentage of shoppers, who are going to other sites, but are choosing to make a purchase on your site instead?
  • Really get a grasp of how many unique shoppers there are looking for products like yours right now?

How is this possible? With second-party data. What we do is collect data on over 80+ million unique shoppers each month, who are visiting other ecommerce sites in real-time - this allows you to get a perspective on your business that is both external and internal.

Since launching our app 3 months ago, we have over 200 installs through our website, Shopify and Magento platforms...

And we are so very excited to bring it to Miva!

Please try out free module and tell us what you think - there will never be a charge for this tool!


Below is some more info about Hivewyre and Market Insights.

Our Company's explainer video

Market Insights and Miva

Market Insights Dashboard for New Users


We have had a few sites install the app, but we would really like some feedback from more online stores. If you have any questions, please let us know. We'd be happy to elaborate on what the app does, etc.


Please post any questions or feedback to the community forum announcement HERE



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Missed out on MivaCon16?
Posted by Wayne Smith on 25 May 2016 09:14 AM

 Get access to all MivaCon 2016: San Diego Presentations below!



  • Access to all MivaCon 2016: San Diego presentations
    • All morning keynotes
    • ALL Breakout sessions
  • Stream Online or Download to your computer, phone, tablet or tv. Works on Macs, PCs, Android, iOS, Windows Phone, Apple AirPlay & Apple TV.
  • FREE WITH PURCHASE: Ticket to MivaCon 2017: San Diego (March 8 - 10, 2017)


Get access to all MivaCon 2016

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MvSublime Template Editor by Miva, Inc.
Posted by Wayne Smith on 24 May 2016 08:08 AM

Sublime Text 3 Plugin for Miva Web Developers This Sublime Text plugin allows Miva Web Developers to edit store pages/templates directly from Sublime. Developers can pull up the list of pages/templates in a store, select one, and then edit it directly from Sublime.



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Miva Blog - How To Convert Your Entire Miva Store to HTTPS
Posted by Wayne Smith on 05 May 2016 10:18 AM

HTTPS has always been a core part of any ecommerce website. If you’re accepting personal information online, including credit cards, you must have an SSL Certificate to encrypt the data. Typically, a website was only served over securely (HTTPS) on Account and Checkout Pages. General shopping and browsing was done over unencrypted HTTP. Over the past couple of years, that is starting to change. Google now prefers the entire site to be served over HTTPS to protect the visitor. They are even giving sites that are all https a small ranking boost. 

While serving every page over HTTPS adds some additional server overhead and can cause the page to load slightly slower, the additional time should be unnoticeable to the visitor.

This tutorial will walk you through step by step how to convert your Miva store to be entirely served over HTTPS. While the actual implementation and changes are relatively simple, making sure everything is done correctly is extremely important. If done improperly there are negative customer experiences which can occur, such as getting insecure warnings on pages and negative SEO consequences which can damage your rankings – both of which you want to avoid.


Click here to read more

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NEW! Miva Merchant 9.53 Fraud Protection videos
Posted by Wayne Smith on 30 March 2016 02:08 PM

Miva Merchant 9.53 introduces a number of features to help defend your online store against credit card fraud attacks. Watch this three part series to learn how to protect your store.

Fraud Protection Part 1

Fraud Protection Part 2 - Authorization Failure Log and Blacklist

Fraud Protection Part 3 - reCAPTCHA


CLICK HERE for documentation for these features.


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End of Life Software and Non Compliance Fee Change Updates
Posted by Wayne Smith on 06 May 2015 02:54 PM

As Miva has evolved, we’ve built a unique, hybrid Software-as-a-Service (SaaS) platform that allows our customers to retain the control and independence of distributed software, while having the easy upgrades we’ve all come to expect from SaaS platforms. It’s time we refine and formalize our policies on when software is officially EOL (End of Life), and update our Non-Compliance Fee (NCF) policies accordingly.

Most Software-as-a-Service platforms don’t give you a choice when it comes to upgrades – you simply login one day and your platform has been upgraded for you, whether you like it or not, and whether it negatively impacts your business or not.

Miva has chosen a different path. While providing the type of seamless upgrades and updates people have come to expect from Software-as-a-Service, we don’t force you to upgrade before you’re ready. The downside to this path is that, often times, people will choose to run out-of-date software; and in this day and age, it’s simply not a wise, safe or prudent choice to run out-of-date software. 

We specifically created and use the Non-Compliance Fee program as an economic incentive program to encourage people to update their stores regularly.

For example, in my opinion, it is simply not safe to run any version of Miva Merchant prior to 5.5 Production Release 8 Update 7 (which was released on October 16, 2012, over two and a half years ago), yet we still have many customers who choose to run Miva Merchant 5.5 PR8 Update 6 or older (including people still running 2.x stores, which was released way back in 1999).

Going forward, Miva Merchant software will be considered EOL (End of Life) when either of these 2 circumstances are met:

1. Software has been officially Non-Compliant due to normal software releases, from the perspective of PCI software updates, for more than 12 Months. In other words, 15 months after the release of a new update, software will officially become EOL.


2. Software that is Non-Compliant due to a security release, from the perspective of PCI software updates, for more than 3 months. In other words, if we mark an update as a security-focused update, per the terms of PCI compliance, older software will be considered EOL 4 months after the security update is released.

What impact does Miva marking a product as End of Life have on you, the merchant?

First and foremost, it means we will not, under any circumstances, release a patch, update or upgrade for that version. The most common use cases would be either an API change by a provider (say for example USPS changes its rating API, we will not be releasing an updated USPS module to work on any EOL version of Miva Merchant).

Second, when there are system-level security changes (such as POODLE in 2014), we will not be releasing a patch or engine upgrade to keep EOL software fully operational on modern Operating Systems.

Non-Compliance Fee program changes:

Currently, we have a varied Non-Compliance Fee program that means you pay a different fee depending on if you’re hosted by a third party or directly with us; and, if you’re hosted with us, your fee varies based on the plan you have.

Going forward, we’re standardizing our Non-Compliance Fee program to a flat rate program. Your NCF will be $50 per month, if you’re running Non-Compliant but non-EOL’d software; or, it will be $100 per month, if you’re running Non-Compliant and EOL’d software.



Click here for the original blog post.

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ReadyTheme Developer Videos
Posted by Wayne Smith on 27 October 2014 09:30 AM

For anyone looking to build ReadyThemes (or you just want to learn more about how the new ReadyThemes works) We just released 5 new developer videos which walk through the Base Developer Framework as well as a overview of the main ReadyTheme features and functionality

We'll be continuing to add new ReadyTheme videos however, if you have any areas you would like to see more video content (or written documentation) on let me know and I can add it to our queue.

Some other helpful links:

ReadyTheme Documentation -

Base ReadyTheme Framework -

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Ecommerce and Tablet Users On The Rise
Posted by Wayne Smith on 11 July 2012 09:30 AM

It’s a well-known fact in the world of mobile technology that tablet users are taking the world by storm. A relatively recent introduction to the growing pool of interesting gadgets, tablets have taken off in the past two years, and this trend is only expected to continue.

Though the essential tablet computer has a long and checkered past, with Microsoft attempting to break it into the mainstream in the late ‘90s, all efforts to make a functional and widely accessible tablet failed until Apple released the revolutionary iPad in 2010. Microsoft’s initial attempt at creating a flat screen, portable notetaking device failed for various reasons – too heavy, difficult software, limited platform – but when Apple got it right, the iPad started appearing in households, coffee shops, board rooms and subways everywhere.

Now consumers have hundreds of tablets to choose from and with the recent additions of Amazon Kindle Fire, Microsoft Surface and Google’s Nexus 7, popularity and usage will continue to grow.

Here’s a portrait of a tablet shopper:

Ecommerce and Tablet Users on the Rise

So what makes a tablet a desirable addition to the already established laptop and smartphone? And why should online retailers care about the habits of tablet users? As you can see from the infographic above, tablets are beginning to occupy a significant space in ecommerce.

    1. Growing Demographic: First and foremost, any quickly expanding population is a clear sign to pay attention. Tablet use has increased over 300% since last year, and tablet users say they spend an average of 14 hours a week on the device. Something important is happening here with the growth spurt in tablets, and it would serve no marketing purpose to turn the other cheek. Yet, it’s still early, so understanding the habits of this new generation of mobile users can only put you ahead of the game.
    2. Easy To Use: Tablet users are growing exponentially, not least because they are easy to use, portable, fun to play with and all around desirable to have as a complement to the bulky desktop computer or limited smartphone. The tablet falls somewhere in between these two, offering a large touch screen perfect for transcribing notes, watching videos, sending e-mails and listening to music. It’s something of a work tool, but also a toy, so it’s easy to see why people might prefer to jump on their tablet for some Internet cruising rather than their computer. This might be the time when people are relaxed and ready to do some Internet shopping.

    1. Willing Shoppers: With a dynamic platform and prosperous, astute users mainly between the ages of 18 and 34, tablets are perfect for ecommerce. In fact, a recent study by the Online Publishers Association reported that 61% of tablet users have bought some form of digital content online. Furthermore, 30% of tablet users admit to being privy to impulse buys. Tablet users are tech savvy, successful and comfortable with online shopping.


    1. More Affluent Users:Since the tablet is a convergence of laptop and smartphone functionality, not necessarily replacing either, users who have all three gadgets tend to be more affluent, and therefore more apt to shop online. In fact, the average income of a tablet user is $63,000 and the average tablet order is $123, a full $20 more than purchases made from a desktop computer.


  1. Great Platform For Ads: The inherent nature of the tablet makes it a perfect platform for ads. Because it’s a flat screen that’s conducive to watching videos and streaming images, ads find a natural home here. The Online Publishers Study cited above found that most digital content tablet users buy and download are in the form of magazines and entertainment, rather than news. The tablet is naturally great for visually appealing content, and tablet users are open to consuming entertaining marketing. In fact, the touch screen could even allow for interactive advertising, a unique element missing from computers.

So what does this mean for online retailers? Tablets and ecommerce almost go hand in hand. And it’s time to jump on the tablet train if you haven’t already. 91% of retailers claim to have a mobile strategy, but unless you’ve consulted an ecommerce expert, how can you tell if the website is functional? Since tablets are a new ballgame for everyone, an optimized website and a streamlined shopping cart are essential to keeping any sharp tech user interested. In the age of quickly advancing technologies, online retailers will do best if they keep up to speed and understand the unique challenges and assets specific to each mobile platform.

Click Here to join the discussion on our blog.

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4 is NOW LIVE!
Posted by Wayne Smith on 04 February 2011 08:51 AM
Miva Script is the server side scripting language of the MivaMerchant shopping cart, but it's uses go much further. It is is especially well suited for web development having built in support for MySQL, MivaSQL and xBase3 databases.

Click here to begin learning more about Miva Script
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Miva Merchant 4.x PA-DSS Update and End Of Life Announcement
Posted by Wayne Smith on 13 July 2010 07:35 AM
Dear Miva Merchant 4.x Customers,

As many of you already know, July 1, 2010 was the mandatory deadline for all payment applications to become PA-DSS Validated. This requirement impacts all payment gateway providers, swipe terminals, and shopping cart vendors like Miva Merchant.

PA-DSS Validation is different from PCI-DSS Compliance. Both are implemented and governed by the PCI Security Council, but in order to maintain your PCI-DSS Compliance as a merchant, you must be running PA-DSS Validated (and properly configured) software.

Miva Merchant recently completed its PA-DSS Audit and has received its Attestation of Validation (AOV) for Miva Merchant 5.5 Production Release 7. However, Miva Merchant 4.x is not and will not be PA-DSS Validated.

There are a number of reasons why we’ve been unable to validate Miva Merchant 4.x. The bottom line is that due to the complexity of the software code, it would be impossible to maintain compatibility with existing 4.x stores while still achieving validation.

So here is what we are providing for you, our valued Miva Merchant 4.x customers, to enable you to be fully PA-DSS Validated: an absolutely FREE (yes free) upgrade license to Miva Merchant 5.5. This upgrade license previously cost $399. But it is now available free of charge to every Miva Merchant 4.x user with an eligible license. Please contact your Host or Miva Merchant at (858) 490-2570 for information on your upgrade license.

We’ve also developed three new tools (also free) to make it easier to upgrade to 5.5.

1. OpenUI/MMUI Framework Exporter
2. Order History Exporter
3. Catalog Exporter (Products, Categories, etc...)

You can get information and to download the tools here:

In addition, for any Miva Merchant 4.x storeowners whose merchant account providers are not providing a grace period for running PA-DSS Validated software, we’ve cut a deal with PayPal to provide you a reduced rate on PayFlow Link. Utilization of PayFlow Link provides a workaround that, though less than ideal, will fully integrate with Miva Merchant 4.x as it exists today and handle all of your PA-DSS and PCI-DSS requirements. For more info or to sign up

Finally, you need to be aware that Miva Merchant 4.x will formally reach End Of Life on December 31st, 2011.

Until then, we will continue to maintain existing critical shipping and payment updates to ensure your 4.x store operates as it does today. But as stated above, PA-DSS Compliance will only be available through the PayFlow Link workaround. And on January 1st, 2012 all support and updates will cease for those who have not upgraded to Miva Merchant 5.5.

We want you and your store to continue to succeed. That’s why the Miva Merchant team is providing you with this free upgrade to 5.5. We encourage you to begin the upgrade process immediately in order to maintain the best experience for you and your customers – as well as robust compliance and validation with all PCI security issues.

Community Forum post regarding Miva Merchant 4.x PA-DSS Update and End Of Life Announcement

Click Here

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Help Desk Software by Kayako fusion
ERROR: This domain name (, does not match the domain name in the license key file,

For assistance with your license, please contact the Kayako support team: